Eat Local… Feed Global
Sunday was an amazingly beautiful day… Cruising with the top down… Driving to Lennox Head, getting pumped for another gig for Oxfam…
This one was for Oxfam’s GROW campaign for World Food Day and visually it was going to be very similar to one that I shot last year. So I was trying to think of a way to bring back some photos that would get the message across; but at the same time stand out as better and different from everything I shot last year.
For ‘Shout the Horn’ campaign last year I focused on the branding (brochures, flyers, posters, signs, etc.) and the people played a secondary role in the images.
But this time I decided to really focus on the people.
I wanted to portray a much more personal side to the event. And I could visualize images of people convincing me to pay attention to an important issue…
I knew I had to bring the message through the images in order to visually support the campaign. And I wanted my images to stand out from the crowd… Afterall, other photographers were covering other restaurants in various states around Australia.
Fortunately, everyone there for the fundraiser played along with my shenanigans, giving me a some very great images.
So once I had the necessary shots in the can, I was looking around for a little something special. I always get in and get the shots I need. If there’s any time left, I start looking for those little detail shots that really round out a set of images and help tell the whole story. Well, this time I decided to take it one step further… Video!
Once I saw the brochure, it hit me like a flash.
Boom!
There was a big group of about 10 or so people who were having a great time… laughing, drinking… all different ages. Just get everyone to say one line from the brochure and clip it together!
There you go! 19 seconds… Fast and dirty. Totally improvised in the moment.
A Big Thanks goes out to owners Lisa and Tony at Seven Mile Restaurant in Lennox Head. They are fantastic people running a lovely place, with a grand view of the ocean where whales splashed around just off shore. And of course a HUGE Thank You to all the wonderful people who came out to support a good cause AND allowed me to conduct my one-man photographic circus. They all truly made the day a success.
Editorial Commercial Photography 